Research

Insight

Strategy

Relevance

Welcome to The StratLab. We are a custom qualitative research firm dedicated to helping brands acquire and maintain relevance. Through best-in-class qualitative research, we uncover fresh insights that help our clients spark innovation, drive growth, and inspire relevant and compelling brand stories.

Our global team of qualitative research experts design and execute custom studies using a variety of techniques and methodologies. Each research solution is tailored for project objective, company culture, target consumer group, budget, and timeline. Types of studies include:

•  Positioning Development

•  Concept Evaluation

•  Advertising Communications Optimization

•  Packaging Optimization

•  Co-Creation / Innovation

•  Consumer Profiling

•  Exploratory & Values Studies